Who you are:
- You have 6+ years experience in patient marketing in a consumer-facing, fast growing healthcare company (ideally, but not necessarily, with a significant technology component)
- You have experience crafting a brand strategy/plan and executing against strategy for a consumer healthcare product or service
- You have extensive experience building and running D2C digital performance marketing campaigns, including experience with both paid and unpaid channels (SEO, Email, Google AdWords, Meta, Linkedin, etc.)
- You have experience hiring & managing high-performing marketing teams
- You are passionate about improving the lives of patients and fixing the inefficiencies of healthcare
What you’ll do:
- Design, build and execute marketing strategy to attract new patients to the Trove Health platform
- Lead tactical and strategic planning for all marketing activities and decisions, including budgeting and setting of key performance indicators
- Hire and manage marketing team members and contractors to deliver against goals
About us:
Our mission: Trove Health aims to accelerate the discovery of groundbreaking diagnostics and treatments to improve patients’ lives.
What we’re building: At Trove Health, we are building the world’s largest longitudinal, consented database of patients and their health information across geographies and therapeutic areas. Our solution currently allows clinical trial sponsors to rapidly identify and recruit patients matching their enrollment criteria, and we are working towards creating a uniquely rich data set of identified patients to be used for various Real World Data applications and direct-to-patient marketing.
Our company is remote-first, and built on the foundation of the following core values:
- Collaboration: we are much stronger in solving problems together than we are alone.
- Openness: It’s important to be open with each other, especially as it comes to finding problems and issues.
- Accountability: We are a small startup with limited resources. We expect each other to hold ourselves to the highest standards and not shift blame.
- Empathy: While we are a software company, we are more fundamentally a customer service business that happens to make software. Empathy for our customers and the patients they serve is not only what will allow us to be successful as a business but more importantly to achieve our mission.
- Family: we are a family-oriented company and understand that for each of our team members, family comes first. We will go to more lengths than most to ensure our employees can put their families first, which is reflected in our HR and leave policies (unlimited PTO, etc).